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Designing the Lake Macquarie Logo for LakeMacquarie.net: The Story Behind the Creation

Designing the Lake Macquarie Logo for LakeMacquarie.net: The Story Behind the Creation

Logo Design

The creation of the new logo for LakeMacquarie.net was a project rooted in the region’s natural beauty, vibrant community, and unique coastal lifestyle. The brief for the design was clear: capture the essence of Lake Macquarie while providing a versatile and modern...
How to Choose the Right Colours for Your Business Logo and Branding

How to Choose the Right Colours for Your Business Logo and Branding

Logo Design

Color plays a crucial role in brand identity and can significantly impact how your business is perceived by customers. When choosing colours for your logo and branding, it’s important to consider the psychology of colour, your target audience, and your...
The Significance of Logos in Establishing Your Business Identity

The Significance of Logos in Establishing Your Business Identity

Logo Design

In the competitive world of business, establishing a strong brand identity is essential for success. One of the key components of a brand identity is a well-designed logo. A logo is much more than just a visual representation of your business; it is a symbol that...
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Social Step acknowledges the traditional owners of the land on which we live, the Awabakal people in the Lake Macquarie (Awaba) region. We pay our respects to the people, the cultures and the elders past, present and emerging.