Using videos to promote your business

With people becoming more and more time poor, online video has become increasingly important to convey messages in a timely fashion. If you use social media platforms like Facebook to promote your business, then you would have noticed the decreasing reach of text,...

Can I claim design costs back on tax?

The most exciting part of starting a business is when you start seeing the public face of your enterprise - and this is what we do with design here at Social Step. The least exciting part of starting a business is reaching that first end of...

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Be critical of your own small business

I have just been through a somewhat long process of rebranding, redesigning refining my own small business' service offering so I know what it's like to be critical of your own business. Especially if you're the only one there to be critical of...

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Finding Your Voice on Social Media

Neil Patel defines social media marketing as: “the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.” In order for your business to be successful...

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Writing the Perfect Blog Posts

Writing a blog post is like any form of writing - know your subject and format it correctly while use the right voice and tone. The only difference between this and traditional article writing is the way the text will be displayed on a computer...

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