Be critical of your own small business

I have just been through a somewhat long process of rebranding, redesigning refining my own small business' service offering so I know what it's like to be critical of your own business. Especially if you're the only one there to be critical of it - except the...
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Tips for improving your website user experience

There has been a paradigm shift between brands and consumers communication. Today, the market is more customer-centric. Users can directly connect and interact with their preferred brands. Having said that, we also need to get in terms with an important fact -...
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Most common WordPress website security problems

WordPress is one of the most preferred CMS platforms. It’s more than just a blogging platform. WordPress is a versatile and evolved CMS or content management system. You can create robust websites, as well as, mobile apps and blogs. 22.5% sites are built and powered...
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Planning a complete overhaul of your online business

When you have an online business, you need to work out a strategic plan to drive traffic to your site, increase sales, generate leads, boost ROI and deliver the best customer experience. If your internet business is yet to achieve any or all of these goals, then it’s...
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It’s time to have your social media managed by pros

Social Media has become a bridge that connects businesses with their customers. Communication is no longer a one-way protocol. Thanks to different social media and digital platforms, users can directly connect and communicate with brands and companies. Given the...

Reaching the right customers with Facebook ads

Social media is the most valuable marketing tool and Facebook reigns as the preferred platform for advertising, customer acquisition, and brand awareness. Facebook ads can help in reaching out to your target audience. In fact, two million businesses use Facebook...

Finding Your Voice on Social Media

Neil Patel defines social media marketing as: “the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.” In order for your business to be successful in this endeavour, you...

Are you taking website security seriously?

You have probably seen mentions of hacking and cyber security on the news but think these large scale attacks are nothing to do with you. Admittedly, I used to think that being a small fish in a very large pond offers a certain amount of security too - but you...

Writing the Perfect Blog Posts

Writing a blog post is like any form of writing - know your subject and format it correctly while use the right voice and tone. The only difference between this and traditional article writing is the way the text will be displayed on a computer screen or website. This...

Making Use of Longer Blog Posts

While many of us (myself included) have a set number in their mind when sitting down to write for a blog, it can be really helpful for your site and your readers to create some more in depth content. This idea is only really starting to be explored by some of the more...

Blogging Isn’t a Chore

It is easy to slip into the frame of mind that posting regular content to your personal or business blog is a chore. It doesn't have to be this way people! If you are getting tired of posting on your blog then you really need to take a different approach because if...

Setting an Online Editorial Standard

The most pertinent issue facing online publishers, bloggers and business owners is the quality of written, photographic and video content. Not only does this influence visitors to your site but it also greatly affects your search engine rankings. In this post I am...

Using Social Media to Promote Your Blog

Promoting a blog on social media is a hard ask these days, not because it is impossible, but because everyone is doing it. This is really hard if you are just starting out with your social media presence and can't leverage an existing Twitter, Facebook or other...

Forget SEO & Create Content that Matters

Being a part of the SEO industry for a number of years can make you slightly cynical. It is a sector that can, at times, appear more like a cult than many other standard business to business services. I'm not going to join the regular chorus of "SEO is dead" that you...

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